A One-on-One With Linx Dating Creator Amy Andersen — How She Turned Into “Silicon Valley’s Cupid”

The Short type: Whether they’re generating the most recent edition of an already-cool product or picking out next huge thing in technology, singles in Silicon Valley often leads fast-paced everyday lives — consequently matchmaking often becomes put on the backburner. Since 2003, Linx Dating and its own creator Amy Andersen happen dealing with the needs of these busy, relationship-minded pros with a curated, customized, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is acknowledged for the juggernaut tech organizations and revolutionary start-ups, to such an extent that there surely is even a popular Television program called after it. Silicon Valley is also noted for the passionate, hardworking, creative, and dedicated people who just work at these businesses — that lends well to a successful job not fundamentally an effective dating life.

“A lot of these everyone is so concentrated through its jobs this 1 day they wake up and imagine ‘Oh my gosh, i must discover my personal match. Just how do I go-about doing that?'” stated neighborhood matchmaker Amy Andersen. Linx Dating is actually the way they start performing that.

Started by Amy in 2003, Linx, for small, is a curated matchmaking service for the people hectic, high-profile solitary pros in Silicon Valley while the encompassing Bay neighborhood (plus all around the globe) who haven’t had the oppertunity to find the relationship they want. Nowadays, the company is called “Silicon Valley’s Matchmaker” and Amy its “Cupid.”

Amy lately told us regarding the “aha second” that began it-all, their client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, in addition to individual relationships she creates making use of people she assists.

Bridging the space Between Single guys in Silicon Valley & solitary feamales in San Francisco

The determination for Linx was available in 2000 while Amy was actually working in personal client solutions at a tech organization in san francisco bay area but staying in Silicon Valley. Whether or not it was at work, through pals, or simply out and about, Amy frequently found people who were knowledgeable, profitable, appealing, and well-rounded, but they happened to be single and don’t know the reason why.

Understanding both areas well, Amy pinpointed the issue: there were more offered men in Silicon Valley than San Fran and a lot more readily available feamales in San Fran than Silicon Valley. Using their family, pals, and professions staying in their particular metropolitan areas, putting some 50-minute car trip to fulfill that special someone wasn’t the leader in their thoughts, Amy revealed.

“that has been my personal ‘aha minute’ where I was thinking ‘imagine if we were to connect this space and produce these opportunities of these fantastic women in san francisco bay area that fantastic males in Silicon Valley?'” she stated.

Amy then invested another three years doing the maximum amount of research as she could, making use of the woman business-oriented head to have a far better thought of industry and demand for this type of matchmaking business. In 2003, as soon as she had all the woman ducks consecutively, she give up their work at Merrill Lynch, founded the firm, and never appeared right back.

“Starting Linx might one of the better decisions of living,” she mentioned. “assisting these introductions and providing as a conduit between these class seems to focus effectively over the past 12+ many years that i am carrying this out.”

From Application to the Wedding, Amy will there be Every Step

Amy requires an extremely practical method with her consumers from beginning to end, observing everyone independently, making use of their unique certain wants and needs throughout the matchmaking, and offering the woman qualified advice all along the way.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, it all begins with the caliber of the clients. While various other matchmaking firms might accept whoever is applicable, Linx provides a substantial referral-based vetting system which makes their unique customers stand out from the others. Every aspiring user need to be recommended by an old or existing user, a friend or get in touch with of Amy’s, or even the similar.

Amy obtains lots of referrals daily and displays each prospect herself. And if they’re 22 or 72, Asian or Latino, solicitors or music artists, Amy wants people who are smart, healthier, relationship-minded, accomplished, bold, and top interesting lives overall.

“Assuming that someone is actually excited about their unique job, that is what I’m in search of. Beyond that, I’m finding people that are well-rounded. Should it be volunteering or cooking or whatever truly, i recently want to see they have a colorful, fascinating existence,” she said. “If someone states to me ‘All I do is work’, i am not likely planning need work with them. Just carry out they not have balance within physical lives, but in my experience which is also indicative that they don’t have time for a relationship.”

Following initial testing, Amy sets up a private meet-and-greet, which she said is the most essential section of becoming a client. This is when Amy reaches be aware of the person, hear their unique private story, to see what they’re looking for in a partner (and the things they’re not looking for).

Above all, Amy is deciding if her organization could be the proper complement both parties. Whether somebody actually 100percent over their own ex or have been in a painful period of their life, the woman instinct can tell if the time is actually down.

“The meet-and-greet is a vital program for me but way more regarding possibility in order to get a beneficial browse of just what Linx is focused on,” she mentioned. “men and women derive the responses that they are wanting from the meet-and-greet, that is certainly vital because anybody exactly who goes down that path being litigant, i do want to verify they feel prepared to accept this process.”

When the meet-and-greet goes really, they will come back for a follow-up interview with Amy before selecting the membership that is good for all of them and having began regarding matchmaking. And even though it seems like an extended process, Amy said it really is essential because she wishes every member become pleased with Linx and vice versa.

Matchmaking that mixes the customer’s desires & Amy’s Intuition

Besides assessment every prospect, Amy can also be the only individual at Linx who does the matchmaking, outsourcing her concierge solutions to authorities like specialist wardrobe stylists, make-up artists, and psychologists.

“this might be an extremely little, boutique, niche matchmaking organization compared to a lot of firms with huge staffs and branches worldwide and so on, therefore Linx is actually super tailored due to that,” she mentioned.

Her unique matchmaking system integrates the granular metrics of precisely what the person wants in a date (their favored peak, get older, earnings, etc. as well as their deal-breakers) and Amy’s organic ability and instinct for understanding whenever two people belong collectively.

“today, in terms of while I build a match, about 75per cent in case it is created by abdomen, that instinct that claims ‘Oh my personal goodness, I think I might be on to some thing here,'” Amy said.

Based on those facets, Amy will then dominate, scouring the woman database of qualified singles until she locates the right match for every single client.

Online Pre-Introductions Get Singles stoked up about their own Match

Once Amy has actually her ideal pairing, she’s going to e-mail both men and women a “baby bio” of each and every additional, providing them with a picture from the other peoples personality, passions, appearance, and obtaining them excited about how great they’d end up being together.

“i would like my customers regarding side of their chairs, jaws with the floor, like ‘OMG this individual sounds phenomenal,'” she mentioned.

They will subsequently arrive at ask Amy questions relating to their unique match and make an effort they should decide for on their own when they think it’s appropriate. During this time, Amy also makes certain the clients do not know one another, whether through work or social sectors if not previous online dating adventures, therefore everyone has a clear slate.

“I have found there can be cross-pollination using my clients where they have in some way have actually met. I wish to stay away from a predicament in which they’ve already came across or they’ve glanced at each other peoples online profiles so there was actually an excuse they made a decision to forego that chance,” she stated.

Enough time from Amy’s initial mail to the set agreeing to meet will take 72 hrs, at the period Amy will send them a one-page, custom bio with much more juicy details, including their unique very first brands. Amy stated she excludes final brands up until the very first big date for them to stay away from Googling each other, stepping into unique heads, and damaging the miracle.

In accordance with Amy getting traditional, she necessitates the man to call the lady (no texting or emailing!) within 5 days to create an excellent go out where he addresses their.

Heading Beyond a Matchmaker becoming a Liaison, Confidant, Friend & Adviser

When Amy makes a match, she doesn’t only send all of them off about basic time with a “good-luck!” She provides pre-date mentoring that throws the woman customers relaxed and teaches them ideas on how to decrease their unique fast-paced resides down (no less than for example evening) She mentioned this is exactly particularly important in Silicon Valley, where every person is working 24/7 and always have a million feelings running right through their own minds.

“I want you to overlook every thing near you, all the distractions in daily life,” Amy mentioned. “i want one to thoughtfully prepare for the big date mainly because suits actually count. A large amount is actually riding on it emotionally and economically, so I desire men and women to watch those important details please remember essential those very first impressions tend to be.”

“Amy provides surpassed every expectation and I would strongly recommend Linx. We have because satisfied outstanding man just who I would personally not have fulfilled normally. We’re having situations sluggish and seeing just what future retains.” — A Linx Member

And since every member signs a two-year contract (which might be suspended whenever you want when they satisfy that special someone), Amy becomes just like spent because they’re within quest and is also in a position to create a connection beyond a professional one. She actually gets wedding invites and photographs of children who’ve been produced from previous members.

“That’s largely why I do this — it is very satisfying,” she stated. “Far beyond my personal work of being a matchmaker, I’m a liaison, confidant, pal, and adviser.”

Final Thoughts

Thanks to Amy’s devotion, ingenuity, and fascination with her consumers, Linx is actually handling an under-served singles marketplace inside internet dating sector, and she is only scratched the top on which she will be able to provide the Silicon Valley place and world. We’re seriously eager for exactly what arrives further.

“I’ve worked really hard to construct outstanding reputation here, but personally i think like i’ve so much more unearthing to complete to acquire much more diverse and fascinating customers who I am able to help,” she said.

For women who want to join Linx Dating, click here. For males into joining, click here. You’ll be able to follow Linx and Amy on Twitter: @linxdating.


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